As a Real Estate Agent, I am bombarded with marketing schemes, pitches, and ads all about how to reach my “target” audience. I am going to be very honest with you here, I don’t really have a “target” audience and I don’t really want one. People are not numbers, percentages, or accumulations. While I do have an ongoing infatuation with information, I can’t and will not ever be able to box people up into identities based on data, let alone, “target” them.
I love my clients and I love my work. I love the excitement of helping people make big, beautiful changes in their lives. I know that home is not a place, it’s a connection. It’s about people, all people. It’s how we end up together. The following video is the first chapter in a series that I’ve created to change the ongoing industry narrative. People are not numbers, people are home.