No one knows your home like you do. Its quirks, its history, and its value are engraved in your memories for better or worse. So when it comes time to sell your home with an Agent, choosing the right one can be quite the challenge. My background in marketing and sales has enabled me to create a creed of sorts that may come in handy for you here.
The following tidbits have evolved over time throughout my own experience as both a buyer and a seller of value:
If you value it, it is valuable.
Your home is one of your greatest assets and it deserves recognition beyond a short listing description and a sign in the yard. Your Agent should present you with a marketing plan custom to your home’s personality and set a listing price accordingly. Do not devalue the meaning of your home’s worth!
Find a Listener
This is so much harder than it sounds or really should be. A lot of Realtors will tout “communication is key” as a major sales point, when in reality it’s the listening part that makes communication work. Your Agent should listen and respond to your needs promptly and with great care. You are the expert when it comes to your home, your Agent has only you to learn from. Listening is also a key component in sales, but we’ll talk about that later.
Take it personally.
A real estate transaction is personal to the Seller, so it should be to the Agent as well. I used to tell my clients that I would come and get the wolf out of their garage if I had to, and I meant it. Those are the clients I still serve happily today. You are the Captain of your ship, it is your Realtor’s job to listen, understand, and invest in your success.
If it matters to you, it matters.
What matters to some won’t matter to most and visa-versa. As your Realtor it is not my job to question your needs. Indeed, the outline of a successful sale is drawn from your needs, it is my job as your Realtor to execute accordingly.